These days there are so many books out there teaching how to write copy. You can pretty much pick up any book, and learn the basics, and the mechanics of copy writing. In fact, there are many good ones out there. How do you get an edge on the competition? How do you distinguish yourself from everyone else? What are the secrets?

Paul Myers, the outspoken publisher of TalkBiz News and uncanny copywriter offers a very unconventional yet innovative philosophy on copy writing. It’s a complete philosophy that affects your business as a whole.

In Million Dollar Copy you will learn:

*What “Million dollar copy” really is.
* How your copy affects every aspect of your business.
* 5 Myths that can cripple your copy.
* What a copywriter really does.
* The most important skill for any copywriter according to Paul.
* The most powerful information in any survey
* A simple trick that makes product creation easier, makes your offers clearer and stronger, and almost guarantees that your copy will be easy and exciting to read.
* How to determine the central focus of your offer.
* How to dramatically increase the perceived - and real - value of your offer.
* How 100 words of million dollar copy, that took all of 3 minutes to write, turned a losing project into a list of a quarter million targeted subscribers.
* A simple way to pre-empt the copycats and make yourself clone-proof.
* What kind of offer increases sales and profits - even if no-one ever buys it!
* Why you do not want to roll an offer out to your best customers first.
* What to test - and when. How to find the “deal breakers” in any offer - and turn them into deal makers.
* How to get your prospects to create their own benefits for your product. This is a powerful technique, and deceptively easy to use.
* A simple way to reframe a product to appeal to new markets.
* The real difference between features and benefits according to Paul
* Ultimate benefits - the key to the vault. How to find them, how to use them.
* A simple way to evoke the prospect’s desired state and dramatically increase your conversion rates on any offer.
* The real meaning of the phrase “Sex sells.” It’s not what you believe or think. This is the one Paul was told to leave out.

But are they for real? Will they get you (and your customers) results? Try Million Dollar Copy, and find out what it can do to change the face of your business.

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